"Connected Packaging" refers to a user engaging directly with a product or package via their smartphone.
Most commonly, users engage with packaging either via QR codes or NFC tags. Our platform supports both.
When a user chooses to interact with a product, it is because they want something. They want product information, pricing, ingredients, nutritional information, how-to videos, coupons, reviews, loyalty rewards, to purchase, to contact support, or any one of several other actions.
The problem is that different users want different actions and the brand does not know which one will satisfy an individual.
Our platform excels at making it simple to add all of the relevant actions to a single touchpoint, to let the user choose, and to monitor in real time which are effective.
Connected Packaging use cases include:
SmartLabel™ is a new program, created by manufacturers and retailers, that enables consumers to get additional details about a wide range of food, beverage, pet care, household and personal care products. It is backed by the Grocery Manufacturers Association (GMA).
Our platform enables a SmartLabel QR code to deliver SmartLabel content, while also offering other Actions including coupons, e-commerce, links to recipes, surveys, recalls, etc.
GS1 Digital Link:
GS1 Digital Link is a new global Web standard and guideline developed by the GS1 standards body to help optimize the online shopping experience. Brands and retailers can Web-enable barcodes and provide consumers with a direct link to brand-authorized product information and content including product images, expiration dates, nutritional data, warranty registration, troubleshooting instructions, discount offers, and more.
Our platform delivers the multi-action landing pages that enable consumers to choose which action best serves their need. It also allows alternate content for barcodes read through any application specific app.
General Marketing or Support:
Our platform supports brand provided QR codes and NFC tags that excel at consumer-initiated interactions where the brand offers multiple actions to ensure the customer need is met.