*We changed the QR code experience, but changing our Knowledge Base articles to reflect the new platform will take some time. Thanks for your patience.
We have a lot of use cases! Below is a list of videos (10-15 seconds each) we put together to show CoverCard experiences through QR Codes used in a variety of scenarios. Every one of them is about how a brand can be a "connected brand," which is available and relevant to its mobile audiences when and where they're looking.
Disclaimer: These videos are demonstrations only to show how QR Codes and user experiences through Phy work. All product and company names that are used in the videos are registered trademarks of their respective holders. Their use is for demonstration purposes only and does not imply any affiliation with or endorsement by these companies.
A connected brand inspires new taste.
- QR Code on a bottle of Bombay Sapphire.
- Reveals cocktail inspiration based on whether the bottle was purchased and the current season.
- Content can be changed regularly to deliver continuous value
A connected brand connects quickly.
- QR Code on a bill from Xfinity.
- Enables instant chat that is primed with context about the customer and bill.
- Customer gets help faster. Agent provides service more efficiently
A connected brand has fun with its customers.
- QR Code on a Burger King cup.
- Surprises a customer with a mobile game available through the cup.
A connected brand makes re-ordering easier.
- NFC Tag (yeah, we snuck one in here... everything that you can do with Phy for QR you can do with NFC) on a Keurig box of Newman's Own coffee.
- Enables instant re-ordering of the same product.
A connected brand accelerates customer support.
- QR Code on a BCBS health insurance subscriber's card.
- Enables direct chat with an agent.
- The chat could be primed with basic subscriber information to collapse initial support routing.
A connected brand makes QR cool again.
- QR Code on two different Red Bull products.
- Each bottle reveals different content.
A connected brand is multilingual.
- QR Code on a bottle of Advil.
- Two different people can interact with the same QR Code on the same bottle and see different content based on their language.
A connected brand gives timely tips.
- QR Code on a can of Benjamin Moore paint.
- Provides the buyer of that paint with insight about whether the weather conditions are favorable for painting.
A connected brand makes troubleshooting easier.
- QR Code on an HP printer.
- Triggers direct help desk support in which the agent receives information about the printer model and identification to provide better support.
A connected brand knows its customers.
- QR Code on the label of a Kroger prescription bottle.
- Initiates customer-to-pharmacy chat for questions about the prescription while collapsing initial support routing.
A connected brand connects through print, packaging, and products.
- QR Code on a bag of Pedigree dog food.
- Adds a layer of digital content about a compelling program the brand is running.