To the Consumer, the Physical Web means being able to go directly to contextually relevant information, either via a “screen swipe” or from any compatible app.
To the Marketer, it means not having to invest in developing and supporting a custom app, or in marketing the app, thus allowing a focus on content and customer. It also means being able to extend the value of an existing app.
To the Project Manager, it means vastly simplified deployments and administration, without the need for skilled installers.
To the Content Administrator, it means simplified content creation and management and access to well-developed and familiar tool sets.
To the Content Owner, it means having the largest possible audience and the maximum flexibility in updating that content.