The home page for the Physical Web says it “is an approach to unleash the core superpower of the web: interaction on demand.” PHY.net is an extension of this concept. It is a cloud-based platform that leverages an assortment of Web technologies to vastly enhance the capabilities, metrics, and management tools available for Physical Web beacons.
Think of it this way… If the Physical Web is “Tony Stark” then PHY.net would be his Iron Man suit. PHY.net gives super powers to the Physical web, and it works with any Physical Web compatible beacon. Get a free account and take it for a test drive.