It’s super simple! Just place a TouchPoint™ near the person, place, or thing where users might want more information, then use BKON Platform to point the TouchPoint to a destination URL or create your own MicroSite™, TapAction™ or CoverCard™ with information people might want relating to where the TouchPoint is placed. If want to change your content just log in to Platform from wherever you are and change it. All you need is an internet connection! As soon as your changes are made, they're instantly* seen by users in the range of your TouchPoints. If your brick-and-mortar location relocates like a retail store or restaurant, simply move the beacon to the new location with everything else without any downtime.
This simplicity is the single biggest advantage for TouchPoint deployments over iBeacons. TouchPoint browsing isn't a competitor to iBeacon solutions, it's an alternate approach and an enhancement with the user deciding what content interests them.
*if using Chrome, Nearby or other physical web browsers besides one built using our Nearby SDK like our PHY.net Browser, the changes may take ~5 minutes or more to show up. This is because some Physical Web browsers choose to cache destination URL content based on app session or metadata server configurations.