We've talked to a lot of people about the Physical Web and we discovered that many organizations spend thousands of dollars on an app and they want to use it so we built an SDK that can be integrated into any new or existing app that brings the Physical Web into your native app. It takes the flexibility of the web and ease of use of PHY.net and turbo charges your app to allow you to take back control of your app and change the in-app messaging and content yourself without the need for a custom solution or expensive subscription service.
Through the use of our SDK, once in your app, you can choose to show one piece of content to people looking at your beacons using any and all other Physical Web browsers (like Google Chrome or Nearby) and an entirely different piece of content to people accessing your beacon through your app which has the SDK. This is one beacon which can serve 1, 2, 3, 4... potentially limitless different pieces of content based on how people access it. Think about a retailer with one single beacon being able to offer a 10% off coupon to customers in their store who access their beacon content via Chrome, Nearby, or any one of the other Physical Web browsers. Then using that same beacon to offer 25% or 50% off to special customers who are at their location with their app installed.