*We changed the QR code experience, but changing our Knowledge Base articles to reflect the new platform will take some time. Thanks for your patience.
The Phy Platform gives you the power to add digital links to places and things. Now you can convert offline interactions into mobile engagement, and give your customers meaningful, frictionless digital experiences in the moments when they are gathering information, making a purchase or needing support.
Phy’s tools can put anything on the internet thanks to open technologies – QR codes, NFC tags and Physical Web beacons. There is no real difference between them other than how they are accessed: QR is camera-based, NFC is touch-activated, and Physical Web beacons are wireless Bluetooth.
Modern smartphones can discover information at codes, tags, and beacons through popular social media apps or with mobile web browsers, or through the phone itself. QR codes, in particular, have spiked in adoption: Apple devices running the latest operating system (iOS 11) will be able to see content just by pointing the camera at a QR code. Many social media apps, mobile browsers, and operating systems have added QR code scanning – including Facebook, Pinterest, Twitter, Snapchat, Chrome (iOS), Firefox, Samsung and more.
This overview will help you understand how the platform works, including key features to make it easier to engage with people on nearby smartphones.
Once you sign into your account, you are taken to your PhyIDs page. PhyIDs bridge nearby mobile devices to digital content or interactions associated with physical things or places. They uniquely identify your QR codes, NFC tags, and Bluetooth beacons so you can control the content and context.
PhyIDs are managed in the Phy Platform to enable platform features like real-time updates, remote monitoring, scheduled redirects, batch editing and more.
Learn how to add and manage PhyIDs in your account.
Destinations and Library
The Phy Platform uses URLs to manage mobile digital experiences with physical things or locations. We call these URLs Destinations. In addition to websites, the Platform can create and manage two other kinds of Destinations: MicroSites (lightweight landing pages built within the Platform) and TapActions (access to the call, text or email functions within a smartphone, as well as developer’s webhooks to control the actions of other apps via API).
The Library, a Phy feature available on the Basic and Professional Plans, allows you to create multiple Destinations to be used on any PhyID, as often as you want or even stored and scheduled.
Learn how to create Destinations and manage them in the Library.
To make a great first impression with your proximity experiences, go to your Library and create a CoverCard. These content previews are unique pages of information or calls to action that deliver information that is vital to the user experience, no matter what mobile device or app is being used.
Most importantly, CoverCards allow customer input, making digital experiences conversational, and allow marketers and brands to collect metrics that actually measure customer intent. They can be followed by digital content, which can by app or client to support different experiences for different audiences:
- Marketing moments: Connect anything or place to the internet by linking it to any URL or a custom MicroSite built within Phy. Provide a deep link inside an app, or grant access to augmented reality experiences. Link to a product video or an audio file, or create webhooks to control video monitors, turn on lights on a product display, etc.
- Commerce moments: Create seamless in-store mobile payments or transition an in-store shopper to an online e-commerce platform. Offer digital coupons, interactive point-of-sale experiences, buy-online-pickup-in-store incentives, and more.
- Customer service moments: Send data to chat applications so that interactions are contextual, meaning your chat support team can know the model number of the connected product, know the chat history with the particular customer, etc. You can also make reordering easier with links to parts and refills, or have your customers interact directly via voice phone, SMS or email.
CoverCards can be used with any of the QR Codes, NFC Tags, and Physical Web Beacons in your account.
Learn how easy it is to make CoverCards in Phy.
Our MicroSites tool is the fastest and most convenient way to create simple, lightweight landing pages for contextual experiences in moments when customers gather information, make a purchase, or need support. MicroSites are easily created in a matter of minutes, making them perfect for promoting items that change regularly, such as daily lunch specials, in-store promotions, and other timely updates. Your mobile-friendly landing pages go live the instant you hit the publish button.
Learn how to create MicroSites.
Not only does Phy put any place or thing on the internet of things, with TapActions your customers can launch interactive experiences directly after scanning a QR code, tapping an NFC tag or discovering a Bluetooth beacon. This saves the step of first visiting a website, while also protecting privacy and working across apps and browsers.
With Phy’s TapActions, any place or thing can receive phone calls, text messages or emails. With our built-in Developer’s Webhooks (included in our Basic and Professional plans), any place or thing can even launch apps or allow direct interactions with IoT-enabled devices.
Learn how to create TapActions in Phy.
Phy provides closed-loop feedback about what content people value and what drives conversion, not just that a scanned code, tag, or beacon is in a visible location. Content performance can be directly attributed to specific places and things.
Our platform tracks real-time user scans (to measure engagement) and taps (to measure conversion). You can configure data to show your best performing (or most important ones) codes, tags, and beacons by day, week, month, quarter or year. Keep the configured data on your dashboard for later reference, or export as a CSV document to share with colleagues, customers or your social media followers.
Get started with Metrics with our beginner's guide to our dashboard. You can also get a better understanding of what scans, taps, and conversions mean.