Our Metrics tool will help you make decisions that support your marketing and business goals.
Because platform hosted pages are built from a series of Actions, we can measure when each Action is presented (an "Impression") and when it is engaged (a "Tap"). Not only does this user choice create a great experience, it also provides closed-loop feedback about what content people value and what drives conversion.
Our metrics makes it easy to see at a glance what’s working and what’s not. Visualize your data on a chart or look at it in list form, all exportable as a CSV document to share with colleagues or insert into reports.
It’s super easy to configure and use the Metrics dashboard. Here’s how:
Step 1: Visit the Metrics dashboard
- Click the “Metrics” tab in the navigation.
- You’ll see a configurable Metrics dashboard for App IDs. You can change, move, or create reports. Metrics are updated when you refresh the screen. Click an individual report for details about it.
- The six reports in the default view examine three common data points. The data points are App ID scans (i.e. page views), Action "Impressions", and Action "taps" (i.e. click-throughs).
- If you have a new account, your reports will say “No data available.” That’s OK, we can change that by clicking the green “Create report” tab to get started.
Step 2: Create a report.
- After clicking the “Create report” tab, you’ll choose the time period and then you will have a choice of data points to measure: All account activity, your Apps, Actions or Operating systems.
Step 3: Decide what to measure.
- If you choose to measure specific Apps, you can select whether to see the resulting metrics in either list or chart form.
- After you create a report, you can add it to the dashboard. Configure these reports by clicking and dragging them to where you want them. So if you’re evaluating data for a weekly team meeting, you can create a report that measures the relevant data points for a preset time (like past seven days, or current month).
Step 4: Use Metrics to make decisions about your content.
- Consider A/B testing approaches to content. Are some experiences performing better than others? Is there anything you can adjust? Use data from Metrics to inform your marketing decisions.