Our Metrics tool will help you make decisions that support your marketing and business goals.
Because platform hosted pages are built from a series of Actions, we can measure when each Action is presented (an "Impression") and when it is engaged (a "Tap"). Not only does this user choice create a great experience, it also provides closed-loop feedback about what content people value and what drives conversion.
Our metrics makes it easy to see at a glance what’s working and what’s not. Visualize your data on a chart or look at it in list form, all exportable as a CSV document to share with colleagues or insert into reports. Measure individual PhyIDs or groups of them, Destination URLs visited, and mobile apps. Use our preset date ranges or customize reports.
It’s super easy to configure and use the Metrics dashboard. Here’s how:
Step 1: Visit the Metrics dashboard
- Click the “Metrics” tab in the navigation.
- You’ll see a configurable Metrics dashboard for PhyIDs. You can change, move, or create reports. Metrics are updated when you refresh the screen. Click an individual report for details about it.
- The six reports in the default view examine three common data points. The data points are PhyID scans (i.e. page views), Action "Impressions", and Action "taps" (i.e. click-throughs).
- If you have a new account, your reports will say “No data available.” That’s OK, we can change that by clicking the green “Create a report” button to get started.
Step 2: Create a report.
- After clicking the green “Create report” button, you’ll have a choice of data points to measure: your PhyIDs, Destination URLs visited, or your mobile apps integrated with our SDK.
Step 3: Decide what to measure.
- If you choose to measure all account activity or all Destination URLs, you will be prompted to set a date range for measurement. Choose one of our preset ranges or set up a custom date range.
- If you choose to measure specific PhyIDs, you can select whether to see the resulting metrics in either list or chart form, as well as be prompted to set a date range for measurement.
- After you create a report, you can add it to the dashboard. Configure these reports by clicking and dragging them to where you want them. So if you’re evaluating data for a weekly team meeting, you can create a report that measures the relevant data points for a preset time (like past seven days, or current month).
Step 4: Use Metrics to make decisions about your content.
- Consider A/B testing approaches to content. Are some experiences performing better than others? Is there anything you can adjust? Use data from Metrics to inform your marketing decisions.
- Digital content works best when it’s interactive, relevant, surprising, fun, and shareable. Consider the customer’s journey as you think about the digital content experiences you want to create. Physical-to-mobile digital experiences should enhance the customer journey.
- If you’ve created an amazing mobile experience, let your customers know about it! Use signage near the things and places where your content is deployed. You can also make people aware through your email newsletter, your website and by word of mouth.