What is an “Action?”

Actions are the building blocks of a mobile website and/or app.

Apps are organized as a selection of call-to-actions (called “Actions”) that allow your audience to do different things depending on the type of action.

Actions may be added, deleted, and rearranged at any time. They are automatically stored in a Library and may be used across multiple apps. Metrics are automatically tracked for every interaction with each Action in an app.

To look at a few examples, below is a "Text Action" that will launch a text message to a designated number when tapped.

Below, an HTML Action is used to embed a video on an app:

And in this example, the Link action links to a URL.

As a final example, an "In-app message" Action drops down from the top of the screen to call attention to something new and important.

There are a range of other options for Actions including subpage, carousel, RSS feed, footer, email, call, and File.

Apart from its function, most Actions have display information that may be any combination of Title, Image, and Description. Other actions types such as In-app messages and footers have specialized formats.

Actions may be scheduled to maximize their relevance. See the Scheduling FAQ.

Actions have individual format options to allow different looks. See the Action Formatting FAQ.

Actions can be designated for or hidden from select audiences such as iOS/Android or App/Browser. See the "Audience Control" FAQ

In order to add a new action to an app, tap [+ New Action] and select the type Action you want to add, or choose [+ Existing Action] and pick an action from your Library.