Sometimes the best strategy is to have thousands of unique touchpoints that all link to identical or similar versions of the same page.
For example, if a million printers each have an NFC tag that points to a selection of information useful to users (i.e. support, e-commerce link for ordering supplies, user manual, set-up video, etc.), but if the URL in each NFC tag is unique, then is becomes possible to:
- track product interactions over the life of each individual printer
- personalize content
- track product issues across batch and lot numbers
- contextualize support request by automatically incorporating the model and serial number
- target recalls
- identify product locations and distribution
The same strategy applies to a large sales staff, where each salesperson can have their own unique app, link and QR code that links to a selection of calls-to-action matching the needs of their clients. The resulting metrics would be tracked at the sales agent level.
Our platform is designed to issue these unique IDs and to bulk edit multi-action content pages across the entire population of IDs.
Contact us if you have such a use case at firstname.lastname@example.org