Once you have created a page and all of its Actions, then it takes only moments to create a different version of the same page. There are many reasons to do this.
You might want to share a different version of the same page (i.e. App) in a different channel to easily compare the relative effectiveness of different channels.
You might also want target different audiences with content tweaked for relevance to each audience.
Below is an example of a page for "Jane Realtor." She includes all of her services in this page.
But if Jane is emailing a link to a prospective new home buyer, or is producing a flyer (with a QR) targeting new home buyers, those links will be more effective if they provide content and resources targeting new home buyers.
Look at the second example below, which is a new page (i.e. App) that targets new home buyers.
This example App was created in a seconds simply by adding existing actions from Jane's Action Library that are relevant to new home buyers.
Add unique styling, make it an app, and Jane has the perfect resource for new home buyers to add to their home screen. This will generate more leads and will keep Jane top-of-mind with new home buyers.
New Version of Jane's Page:
*This new ID does not have CTR or other metrics because it has not yet been scanned.