Multi-Action pages are pages that offer a selection of options. The primary objective of a Multi-Action page is to meet the need of a customer and to consistently create a positive user experience.
They are different than traditional Landing Pages that offer a single action and try to funnel the user into taking that action.
Landing pages direct a user, while Multi-action pages serve the user.
Multi-action pages are particularly useful in any situation where the user initiates the engagement, as they do with QR codes/NFC tags, service links, or when they are curious about a product or service. In these situations, different users have different needs, and the way to create a consistently meaningful experience is to offer a selections of relevant options.
Because our multi-action pages also provide real time feedback on the effectiveness of each action, you will have the tools to know what your users value and to continually improve the experience.