Each Action (other than a specialized Action) has three format options: Hero, Side and Icon.
Hero places any image you upload above the Title and Description:
Side places an image to the right of the Title and Description:
And Icon places the image as a small icon.
Another important formatting option is deciding whether to not to hide the endpoint. An endpoint is the destination of an Action such as the URL of a Link action, the phone number of a SMS Action, or the File type of a File Action.
Below is an SMS Action with the endpoint displayed and an endpoint with it hidden.
**All of the above examples are done with overall page formatting set to "Page Style A". They will look slightly different if you choose Page Style B.
**Remember also that when you set the Page Style, you have the option of setting the background color and Text color of all Actions.
**When you use a true icon for an icon action, choose one with a transparent background so that it matches the background color of the action.