Tapps.to is a platform for building, managing, and monitoring user experiences. These experiences:
- can be launched through a shared link, an app icon, or a physical touchpoint such as a QR code
- will automatically work on Apple and Android products as well as on mobile and desktop
- can be multi-action, multipage, and multifunction
- can serve as an app, as a website, or both at the same time
- will work off-line as are always fast-loading
- are apps with great SEO that also work with all major browsers
- allow custom, natural-language URLs
It supports this breadth of functionality because it is a platform for building Progressive Web Apps (PWAs), which are a new class of application that is a hybrid of a mobile website and a mobile app.
As apps, PWAs work offline and deliver a full-screen user experience but avoid install-friction because they install with a single tap.
As websites, they are optimized for speed, rank with search engines, and are easily shared through social channels.
Because they do both at the same time, they reach larger audiences than either traditional websites or native apps.
Use this platform to easily build custom-branded, multi-action, multi-page apps with robust metrics.
Look and Style of Your App
Simple fast navigation for the 70%+ percent of your audience that is mobile, and a tiled presentation for desktop viewers.
Add your own brand color, title, and header images.
Modular Rather than Templated
With a modular format, one can add, subtract, schedule, or rearrange Actions as easily as making a social media post. Modularity allows more personalization and simpler updates that templated apps..
Call-to-Action content options
Optionally include a title, description, and/or image for each call-to-action (i.e. Action).
Action format options
Choice of mobile or desktop friendly and hero or side presentations
Add any image and resize to a default setting or a custom setting. Automatic image optimization and hosting.
Preview each page of your app to review the look before updating.
App icon and short name
Use our icon builder or upload your own app icon. Also choose your app’s short name, its description, and splash screen color.
App Install Prompt
Styled app install prompt to help guide your customers into saving your app on their phone.
Full Screen view
For apps installed as a PWA, deliver swipe navigation and a full screen view.
User Experience and Access
Progressive Web App (PWA) and/or Mobile Website
Choose whether your app installs as a PWA (website and app) or functions only as a robust mobile website.
All apps come with SSL encryption to ensure the protection of data.
Apps can be accessed through app icons, search engines, socially shared links, text messages, QR codes, and NFC tags.
A Call to Action for Every Need
For each Action, choose whether you want it to access a link, file, call, SMS, email, subpage, RSS feed, group, footer, microsite, social, or webhook.
Standalone mode navigation bar
Navigation bar with refresh, back and share button when the app is in full-screen mode.
Add subpages up to three layers deep to organize content for better user experiences.
Main page content and subpage images and text are automatically cached on the user's device for offline availability. Videos, PDF, and other files are cached at the user's discretion on a file-by-file basis.
Fast initial page loads
Main page load time is optimized for instant availability while subpages and files load in background so they will also be instantly available when called.
Each action on your page can be scheduled for a particular time period or set to recur during designated times.
Our MicroSite builder makes it drag and drop easy to create small landing pages when you need your app to host a blog or other new content.
Add animation by having a carousel of actions automatically cycle through a position on a page.
Manage the text of your footer and link to multiple destinations such as terms, privacy, “About Us”, etc.
Subscribe an Action to an RSS feed to help keep your app’s content fresh and relevant.
Adding social links is as easy as pasting in the account user IDs.
Store PDF, video, or other downloadable files for simple access through an Action. Choose whether each file will be available offline.
Neither iOS or Android does an adequate job to PDF navigation when in standalone mode. A platform hosted PDF reader automatically adds PDF navigation, printing and sharing to enhance the UX.
Call, Email, and SMS Actions
Make it simple to users to call, text or email to numbers or locations you designate.
Apps at Scale
Built for enterprise scale, you can go from 10 to 10,000 in minutes.
API Developer Controls
RESTful API enables remote management through third-party platforms.
Use a Group type Action as a holder for content that will be replicated across multiple apps so you can change content in one place and automatically update 2, 10, or thousands of different apps.
Use a Card action for a Member or Loyalty Card that is automatically personalized with the user's ID. Useful for personalized apps.
Export a list of IDs for inventory and other uses in Comma Separated Value (CSV) format for use in third-party software.
Automatic build of Progressive Web App manifest and service workers. Automatic management of cacheing, app state, and scroll position.
Sharing and SEO
Search Engine Visibility Control
Sometimes you want your app to be indexed by search engines and sometimes you don’t. Choose with the flip of a switch.
Search Engine Optimization (SEO) Tools
For better ranking, we provide easy controls to make sure that engines understand and accurately present your apps purpose.
Platform generated, smart share button to simplify app and file sharing. It shares the app when navigating actions, but shares a PDF or file when appropriate.
Natural Language URLs
Create a vanity ID and select from a list of domains to create an SEO friendly URL that is also inviting to end users, while the host domain does not link back to Tapps.
Search, Social and SMS Preview Cards
Control the content that social, SMS and search platforms use for previews, including your app title, description, favicon, and image.
Add JSON+LD to help search engines better understand how to classify your app.
Custom URL Tags
Append action links with dynamic, real-time location, UTM codes, coupon codes, timestamps, and other custom query variables that you define.
Actions are stored and organized in a library for later use, or for use across multiple apps.
One Action - Many Apps
Use the same Action in different apps while independently tracking metrics for each instance. Updating the master Action automatically updates all apps.
Apply tags to IDs and Actions in your account for sorting and locating.
Naming and Sorting
Keep everything organized with sortable lists and by choosing descriptive names.
Color Coded Action Status
See at a glance which Actions are currently visible to users and which have expired or are queued for future visibility.
Easily add new users to an account to help maintain it. Remove them just as easily.
Control the level of access for added admin users.
Metadata “Fetch” Function
When adding a link to your app, the “fetch” function will pull in the link’s metadata to automatically create an Action, which you can then update if you need to change the message.
Manage a group of apps together, while tracking metrics separately.
Account administrators can instantly disable public visibility of an app. This is useful for timed releases.
Pixel and Tag Integration
Integrate with Google Analytics and Facebook Pixel so you can review analytics on their dashboards.
A scan is a "page view" and measures when a user views an app.
An Action Metric that measures when an Action is displayed on a viewed page.
Taps measures when a user clicks on (i.e. engages with) an action.
Click Through Rate (CTR)
CTR is a true measure of user engagement that measures the frequency of when a user clicks an Action compared to the number of times it was presented on a page they viewed.
A dashboard of scans, impressions, and taps that can be adjusted by day, week, month, quarter, or year.
Data is instantly updated across selected metrics to provide fresh insights.
Data Export to CSV
Export report data for use with third-party analytics tools.
For every active element of your app, see up to up-to-the-second stats of page views, impressions, taps (click-throughs) - graphed over the past 30 days. Alst see the click-through-ratio and the timestamp of the last tap.
Offline Metrics Recording
Measure user engagement and click-throughs even when an app is being used without internet access. The apps will store the interactions and upload them when internet access is available.
NFC Tag Management
Manage content associated with URL-based NFC tags, including multi-action previews and advanced metrics.
QR Code Generator
Create and manage unique, printable QR codes directly within the platform. Download as JPG or SVG files.