Platform/Feature Overview

Tapps.to is a platform for building, managing, and monitoring mobile progressive web app-based user experiences. These experiences: 

• can be launched through a shared link, an app icon, or a physical touchpoint such as a QR code
• will automatically work on Apple and Android products as well as on mobile and desktop
• can be multi-action, multipage, and multifunction
• can serve as an app, as a website, or both at the same time
• will work off-line and are always fast-loading
• have great SEO and work with all major browsers
• allow the instant creation of custom, natural-language URLs

Progressive Web Apps (PWAs) are a new class of application that is a hybrid of a mobile website and a mobile app.

As apps, PWAs work offline and deliver a full-screen user experience but avoid the install-friction of a native app.

As websites, they are optimized for speed, optionally rank with search engines, and are easily shared through social channels.

Because they do both at the same time, they reach larger audiences than either traditional websites or native apps.

Use this platform to easily build custom-branded, multi-action, multi-page apps with robust metrics.

Feature Overview:

Look and Style of Your App

Mobile First

Simple fast navigation for the 70%+ percent of your audience that is mobile, and a formatted, full screen presentation for desktop viewers.

Page Styling

Add your own brand colors, title, and descriptive text. Add header, profile, and background images. Choose from a selection of fonts.

Modular Components

With a modular format, one can add, subtract, schedule, or rearrange Actions. Modularity allows Actions to be shared between apps so that one change will update multiple apps.

Call-to-Action content options

Optionally include a title, description, icon, and/or image for each call-to-action.

Call-to-Action Buttons

Choose from several different style buttons as a call-to-action

Action format options

Choose text alignment and image size: Hero, Half, Side, or Icon size options.

Custom Images

Crop images to a default setting or a custom setting. Automatic image optimization and hosting.

Icon Library

The platform has a built-in Library of hundreds of icons to choose from for menus and calls-to-action.

Page Previews

Preview each page of your app as you are making edits.

App icon and short name

Use our icon builder or upload your own app icon. Also choose your app’s short name, its description, and splash screen color.

Apple/Android Install Action

Simplify app installs with a single icon that will install the app on Android or provide detailed directions on Apple.

Full Screen view

For apps installed as a PWA, deliver swipe navigation and a full screen view.

User Experience and Access

Progressive Web App (PWA) and/or Mobile Website

Choose whether your app installs as a PWA (website and app) or functions as a robust mobile website.

SSL Certificate

All apps come with SSL encryption to ensure the protection of data.

Universal Discovery

Apps can be accessed through app icons, search engines, socially shared links, text messages, QR codes, and NFC tags.

A Call to Action for Every Need

For each Action, choose whether you want it to access a link, file, call, SMS, email, subpage, RSS feed, group, footer, microsite, social, or one of several other options.

Navigation bar

Navigation bar with navigation, Install, home, share, web push, and hamburger icons. Also allows an optional logo.

Horizontal Menu

Add an icon-based menu for convenient access to frequent-use app functions. A menu can be anchored to the bottom of the screen or "float" so that it may be arranged with other actions. One can have multiple menus.

Hamburger Menu

A persistant menu that remains at the top of the page and displays a list of actions when pressed.

Subpages

Add subpages up to three layers deep to organize content for better experiences.

Offline Operation

Main page content and subpage images and text are automatically cached on the user's device for offline availability. PDFs and other files are cached at the user's discretion.

In-App messages

Set messages that alert users after they open their app to call attention to new content or desired actions.

Web Push 

Send or schedule web notifications that alert subscribed users on their lock screen when they are not using their app. Users can choose what categories of notifications they want to receive.

Audience Control

Control what audience see a particular action. Variables include browser/app, iOS/Android, mobile/desktop, Secure/Not Secure, and Push noifications On/Off. For example you can select content to only be available to iOS users that install the app or only users that have entered the security passcode.

Location-based content (Geo action) 

Apps are location-aware. Unlock content based on the user's location.

App Security

Securing an app adds a passcode as a requirement to access an app. A second mode of operation allows access to the app's non-secure content, but requires the passcode to also access the app's secure content. 

Action Security

Secure individual Actions.

Fast initial page loads

Main page load time is optimized for fast availability while subpages and files load in background.

Scheduled Actions

Each action on your page can be scheduled for a particular time period or set to recur during designated times.

MicroSite Builder

Use the MicroSite builder to create small landing pages as subpages when you need your app to host a blog or other content without an existing page (i.e., URL).

Form Builder

Create an assortment of forms including lead forms, email signup's, reference request, support requests, event registrations, contact forms, aplications and more. 

Export Forms to Google Sheets

Integrage a form with Google sheets so that a form-fill is automatically added to a Sheet.

Carousel

Add animation by having a carousel of actions automatically cycle through a position on a page.

Calendar reminder

Add calendar reminders with a tap, including notification alerts.

FAQ

Add a question or statement that expands in place to show the answer when tapped.

Footer Link

Manage the text of your footer and link to multiple destinations such as terms and privacy.

Feeds

Subscribe an Action to an RSS feed to help keep your app’s content fresh and relevant.

Gallery

Add a grid display of images, with the option of 1, 2, 3, of 4 images per row. The images can link to any Action with a call-to-action.

Embeds and Widgets

Use the HTML actions to embed videos or social feeds into windows in an app.

Buttons

Add multiple Action buttons in a row.

Video embeds

Simplified video embeds for Youtube and Vimeo.

Social Links

Add an icon based menu of social media links.

File Actions

Store PDFs or other downloadable files for simple access through an Action. Choose whether each file will be available offline.

vCard Action

Create a vCard with contact, link, and map info that will save to a users contacts. Add your app's link to the vCard and give users the option of saving the app to their home screen or to their contacts.

Page Text 

Add text to your app with a rich-text editor.

Images

Insert images 

Lead Action

When sharing an app, capture lead information, monitor enagement, and integrate with a CRM.

Map Action

Enter an address to add a location map to an app.

QR Action

Add a button to open a QR code that will launch the app when scanned.

Share Action

Add an Action to open the browser's "share function" with the app's URL pre-loaded. Optionally, one can substitute a different URL as the shared URL.

Subscribe

Embed an Action into an app experience that will subscribe the user to notifications, and have the Action disappear after its use.

Install Action

Contextual Action to simplify PWA installs. When tapped on an Android device, it will install the app. When tapped on an iOS device, it will display detailed installation instructions and point to the Safari icon to press. This action will disappear after an app is installed.

A/BAction

An Action that alternates the display of two target Actions and measures the relative engagement. Use it to optimize an App's experience.

PDF Manager

Neither iOS or Android does an adequate job to PDF navigation when in standalone mode. A platform hosted PDF reader automatically adds PDF navigation and printing to enhance the user experience.

Contact Actions (Call, Email, and SMS)

Make it simple for users to call, text or email to numbers or locations you designate.

Apps at Scale

Enterprise-Ready

Built for enterprise scale, you can go from 10 to 10,000 apps in minutes.

API Developer Controls

GraphQL API enables remote management through third-party platforms. Create personalized apps in real time.

Sync with Google Sheets 

Create and manage apps at scale from a Google Sheet. Perfect for mananging enterprise digital business cards.

Data Tab

Each app has an in-app database for a digital business card user profile. It allows contact menus and lead forms to be shared between apps without alteration.

App Cloning

Begin with a completed app and copy style and function of an app into a new app within the same account. Useful for implementing digital business cards at scale.

Templates

Get a quick start on a new app by selecting a designated template app (typcally in a different account) and copying its Style and Actions. Alternately, one can copy only the Style of a template app, only its color theme, only its Actions, or only select Actions.

Group Action

Use a Group type Action as a holder for content that will be replicated across multiple apps so you can change content in one place and automatically update multiple different apps.

Card Action

Use a Card action for a Member or Loyalty Card that is automatically personalized with the user's app ID. Useful for personalized apps.

PWA Attributes

Progressive Web App manifest and service workers. Automatic management of cacheing, app state, and scroll position.

Sharing and SEO

Search Engine Visibility Control

Sometimes you want your app to be indexed by search engines and sometimes you don’t. Choose with the flip of a switch.

Search Engine Optimization (SEO) Tools

For better ranking, we provide easy metadata control to make sure that search engines understand and accurately present your app's purpose.

Share Button

Share button to simplify app and file sharing through the browser's share API.

Custom URLs

Create a vanity ID and select from a list of domains to create a URL that is inviting to end users.

Add Domains

Add domains to your account and create custom URLs using your domain, including those based on a subdomain and a pathname.

Search, Social and SMS Preview Cards

Control the metadata that social, SMS and search platforms use for previews, including your app's title, description, favicon, and image.

Schema.org

Add JSON+LD to help search engines better understand how to classify your app.

Custom URL Tags

Append action links with dynamic, real-time location, UTM codes, coupon codes, timestamps, and other custom query variables that you define.

Administrative tools

Action Library

Actions are stored and organized in a library for later use and for use by multiple apps.

One Action - Many Apps

Use the same Action in different apps while independently tracking metrics for each instance. Updating the master Action automatically updates all uses of an Action.

Organizational Tags

Apply tags to IDs and Actions in your account for sorting and locating.

Naming and Sorting

Keep everything organized with sortable lists and by choosing descriptive names.

Library Search

Find the Action you aare looking for by searching my Name, Action type, or Tag.

Color Coded Desktop Formatting

See at a glance how Actions are set to display on desktop..

Multi-User Admin

Invite new users to an account and eaasily remove them.

Multi-Level Admin

Control the level of access for additional users.

Multi-Account Login 

A user can log into multiple accounts with the same email.

Roll-Based Access Control (RBAC)

Manage what apps and actions in a account that users can see and/or edit. Also use tags to control access to an account's assets.

Metadata “Fetch” Function

When adding a link to your app, the “fetch” function will pull in the link’s metadata (i.e., title, descriptionn, and image) to automatically create a call-to-action, which can be updated.

On/Off Control

Account administrators can disable public visibility of an app. 

Folders (i.e. Account Partitions)

Create account partitions (called Folders) to separate an app(s) from the rest of the account. Invite users to have a folder login that will only allow them to see and work with the apps in that folder.

White Label Branding

Add your branding to the dashboard platform emails. Combine white label branding and folders to present the platform as your own.

Metrics

Pixel and Tag Integration

Integrate with Google Analytics and Facebook Pixel so you can review analytics on their dashboards.

View Metrics

A "page view" measures when a user views an app. Also distinguish whether those views were from browsed or installed apps.

Taps Metrics

Taps measure when a user clicks on (i.e. engages) an action.

Unique Visitors

Monitor how many unique visitors engage with an app.

Click Through Rate (CTR)

CTR is a measure of user engagement that measures the frequency of when a user clicks an Action compared to the number of times it was presented on a viewed page.

Dashboard with time period selector

A dashboard of views, impressions, taps, unique visitors, audience insights, and a breakdown of visits by casual visitors vs visitors who have installed the app. The default report period is 30 days, but the user can select the report start and end dates during the previous year.

Real-Time Updates

Data is instantly updated across selected metrics to provide fresh insights.

Snap Metrics

For every active element of your app, see up to up-to-the-second stats of page views, impressions, taps (click-throughs) - graphed over the past 30 days. 

Push Notification Metrics

For every push notification, track the number of subscribers, then number of opens, and the click-through-rate. Track these by category.

Offline Metrics Recording

Measure user engagement and click-throughs even when an app is being used without internet access. Apps will store the interactions and upload them when internet access is available.

Google Sheets Integration

Export metrics reports to Google Sheets.

Physical Touchpoints

NFC Tag Management

Manage content associated with URL-based NFC tags, including multi-action previews and advanced metrics.

QR Code Generator

Create and manage unique, printable QR codes for every app. Download as JPG or SVG files.