In-app messages are alerts that drop down from the top of the screen after a user opens an app and after a selectable delay. They connect to a selected Action, which may be a link, subpage, call, form, etc. They remain on the screen until they are dismissed or selected.
A sample is shown in the red box in the image below:
They are different than Push messages in that In app messages alert users when they are using the app, while push messages alert users when they are not in the app.
One can choose the audience for an in-app message. For example, messages can be sent only to Android users who have installed the app.
Note also that in-app messages are page specific. This if an in-app message is on a subpage, then it will not trigger until the user visits that subpage.
Create an In-App Message
Type the body of the message (up to 200 characters). Being brief and to the point is most effective.
Add a delay of up to 15 seconds. This is the time period between when an app is opened and when the message appears. One or two seconds of delay makes the alert more noticeable.
Choose the Action the message will perform when elected. You will be able to select any action in your Library, so the Action can be a function in the app, such as opening a subpage, or it can link to a new Action created just for the alert message.