Geo Action (Geofences)

The Geo Action uses geolocation to unlock content that is only visible in specific locations.

To use the Geo action, add a location (i.e., latitude and longitude), engagement radius (e.g., 50 meters), and then the Actions that will be unlocked – including forms, links, embeds, etc.

There are three modes of operation:

• "Check-in" mode, where the user taps a call-to-action, and if they are in-range, they will see the hidden content.
• "Auto-entry" This mode will show a call-to-action in the app, but it will be activiated automatically when the user enters the engagement radius of the target location. 
• "Hidden" This mode does not have a call-to-action. The hidden content appears in the designated position only when the user is in the geofence.

In all modes, the browser will ask the user's permission to use their location.

To set up a Geo action:

1. Enter the Latitude and Longitude of the target location (see power user tip at the bottom of page)
2. Choose the geofence engagement radius (in yards, meters, miles, or kilometers), which is the distance from a target location that will allow a check-in.
3. Add the "error message," which is the message the user will see if they tap an action in check-in mode are not within the engagement radius.
4. Choose the time duration you want the hidden content to be visible after the user exits the engagement radius. If you leave this time at zero, the check-in content will disappear 10 seconds after the user exits the engagement radius.
5. Check "Auto unlock" if the action will unlock automatically
6. Check "Hide call-to-action" if nothing should be visible in the app unless the user enters the geofence.
7. Add the list of Actions you want to be visible to visitors who check-in
8. Add the call-to-action that the user will see to check-in if it is not hidden.

Power user tip:

The easiest way to add a latitude/longitude is to cut and paste it from a Google or Bing map.

• Right click on the target map location and you will see a box that includes the latitude and longitude (at the top of the list on Google and the bottom of the list on Bing)
• Click on these numbers and they will be coppied to your clipboard.
• Then paste this result into the Latitude field of the Check-in action to populate both fields.

                           Google Map Screen shot of Latitude/Longitude

          

Use Cases:

• Reviews from actual visitors
• In-store deals that drive foot traffic 
• Visitor check-in 
• Engaging scavenger hunts and digital geo-caches
• Attendee-only event content
• Visitor-only instructions for short-term rentals
• Raffles restricted to in-person signups
• Nearby deals in digital travel guides
• On-location social posts or message boards
• Location-specific image or file uploads
• Location-anchored QR codes, signups, and more

Combine actions to display a scheduled, location-specific form to a visitor that links to a reward upon signup. In other words, attendees present at the end of the meeting can fill out a form to get a gift.

     Recipie: Start with a check-in action. Add a scheduled form action and use the form settings to make the form link to another action upon completion.

Precision:

Generally speaking geolocation is very precise.

Our experience thus far is that, while each location is different, setting the engagement radius to 25 meters or higher produces good results. It is possible that the location you get off of a Google or Bing map is 20 or 50 meters away from the actual location of the ground, which might require you to tweak a location after testing. 

If you have difficulty with a location, then increase the engagement radius.